Content marketing is all about creating unique proposition for your product or service with different types of content, so that your target audience will smoothly travel from the stage of awareness to developing a desire to purchase and finally deciding to buy your product/service.
The world of business is a chess board where the right moves shape a million success stories. Every successful game is unique, but the right dose of strategy, tactics, skill and accuracy always weaves magic. In the real world, business is much more complex, with no board for support or organized lines for guidance.
addkraft’s purpose is to create such magical stories in the challenging world of business using the right combination of three fundamental tools:
What Strategy-Marketing-Content means to addkraft, a content marketing agency
Strategy breathes life into the core existence of any business. addkraft provides support in strategic planning – as marketing consulting and a content marketing agency, we work with your team to understand the purpose of your initiative and draft a plan-of-action that details the road to success.
Marketing draws the audience’s attention to the organization’s innovations, products, and services, educating and enthralling them, creating awareness and arousing curiosity among the prospective buyers. When marketing takes direction from strategic planning, your results are bang on. addkraft , a content marketing agency fuels this energetic and passionate aspect of crafting your success story.
Content – whether contextual or strategic – forms the backbone of all business ventures. Where customer is king, content is the kingmaker. addkraft crafts content that works in the background and scripts custom-made success stories.
Whom we work for
Addkraft has the ability to support the following verticals:
- Content for Digital Marketing Companies
- Content for SaaS product and Services companies
- Content for e-Commerce organizations
- Content for Independent software vendors (ISVs)
- Content for Technology product companies
- Content for B2B Technology Consulting companies
- Content for Publishing companies
- Any organization that is knowledge and technology intensive
What we deliver
addkraft delivers a strategic marketing package customized to our client’s specific needs from the ideation stage to lead generation stage and uses various flavors of content to retain your followers’ interest in your business.
Experience: We are just over an year old! But we started on our own after gaining two decades of experience in the fields of marketing, sales, content management and publishing. The experience we have gained as a team across multiple domains, from healthcare to manufacturing and further to publishing, has shaped our thought and helped us gain knowledge and exposure about how the various industries function.
Tactics: Our work mantra is simple – we work with the client to unravel the client’s goals and objectives with respect to an existing or new product or service. We then prepare specific Strategic-Marketing-Content blueprints that serve as the framework for the client’s marketing plan. We finally work as per the scripted blueprint to chart out business ecosystems, create awareness, educate buyers, nurture leads, engage influencers and generate sales-ready leads – in all these activities, content will be the key stroke.
Competence: Our competence lies in our skill set mapping – we are a team that specializes in content writing for various media (websites, e-commerce portals, brochures, social media, case studies, etc.), buyer persona creation, competitive intelligence research, market research and lead generation. This assortment of skill sets makes our team competent to manage the diverse requirements from ideation to implementation.
Organized approach: We have a defined approach, which could be tweaked for specific projects but never broken. This approach, as defined earlier, ensures that we do not make assumptions about our client’s requirements, that we chart out a plan every time and that we work by the planned script at the phase of implementation. But yes, we are always ready for surprises!