Content marketing


Why content writing for software products and services is unique?

03 Mar 2019, Posted by addkraft in Content marketing

Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not…

Envisioning the Destination and Route Map – Go to Market

05 Feb 2019, Posted by addkraft in Content marketing

Your Organization’s Vision and Mission for go to market A recent, interesting experience had me thinking about a lesson we learnt at the beginning of our entrepreneurial journey – the importance of setting a vision and defining a mission for your go to market strategy….


05 Apr 2018, Posted by addkraft in Content marketing, Project Management

In today’s click-here-swipe-there world, content marketing has become unimaginably important in establishing your brand identity. By now we all know what content marketing is all about. We are quite familiar with the terms “connecting with the right audience,” “building trust,” “value proposition,” “marketing funnel, and…