Content marketing


Deriving Intrinsic Value before Digital Marketing

16 Nov 2017, Posted by Shiva in Content marketing

Before embarking on any business endeavor, a clear cut goal must be kept in mind. The process to be undertaken must have set objectives that need to be achieved, on which success is defined. Digital marketing is no different. As the future of marketing, and…

The Plagiarism Plaque – Don’t be the word theif

16 Nov 2017, Posted by Shiva in Content marketing

Not like plagiarism is any new term for us to visit. It’s been around us now and we have been taking this as a bait to capture success. Content plagiarism has become much more common with expanding platforms for digital marketing and today it almost…

Content Marketing to Tip Your Scales

05 Nov 2017, Posted by Shiva in Content marketing

Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Content…

Demand Generation for Small and Medium IT companies

15 Jul 2016, Posted by addkraft in Content marketing

The realm of marketing has always been an issue of concern for small and medium companies, as they are often perplexed by the wide range of problems related to marketing practices that has challenged their overall productivity in today’s immensely competitive marketplace. This articles covers…

SaaS product sales

01 Jun 2016, Posted by addkraft in Content marketing

SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges…