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Content marketing

 

SaaS product sales

01 Jun 2016, Posted by addkraft in Content marketing

SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges…

In a state of perpetual “wow” effect

02 Feb 2016, Posted by addkraft in Content marketing

Guaranteed eternal honeymoon period with your target audience through content marketing We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom, which empowered everyone to have…

Business owners should write their own content!

28 Oct 2015, Posted by addkraft in Content marketing

Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers in the…

Content Mantra for e-Commerce Companies

19 Oct 2015, Posted by addkraft in Content marketing

Positive Reinforcement: Content Mantra for e-Commerce Companies “Do well in your exams and we’ll get you your favorite bicycle” “What a wonderful child you are! You cleaned your room all by yourself!” “Better share your toy with your sister, else we’ll give away all your…

The great Indian e-Commerce Mela

10 Sep 2015, Posted by addkraft in Content marketing

Online commercial activities are definitely the first option for any type of transaction today because of its easy access – during anytime, from anywhere, and for anything – you are assured of an efficient service and an enjoyable experience. With the advent of the e-commerce…

Call-to-Action – Just Do It!

17 Aug 2015, Posted by addkraft in Content marketing, Uncategorized

Yes, Nike’s most popular tagline accurately describes the purpose of call-to-action in today’s content-centric marketing. A magic term that draws your audience’s attention, tells them what action they need to take next, and summarizes the purpose of your overall content – today’s content showstopper is…