Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath:…
Digital marketing, while effective, is not without hiccups. But no matter how closely or often you interact with your audience, Garnering their attention always seems to be an uphill task – why is that? Well, think about the competition, the million other digitally engaging options…
“Artificial Intelligence” (AI) indeed works! In fact, this brilliant technology has been around for many years now. But its importance is just coming to the fore across business landscapes, given its in-built intelligence and cognitive functionality. Artificial intelligence–enabled sales process has certainly mastered the art…
Seth Godin, Neil Patel, Amit Agarwal, Jeff Bullas, … the list of blogging geniuses goes on. Yes, blog posts are still one of the key content deliverables of your digital marketing strategy. In today’s digital-centric era, where most of our waking time is in front…
The answer to the timeless question, “Who am I?” is still eluding most philosophers. But our brands seem to have solved this question in the business landscape through brand positioning. Well, all of us have heard about brand positioning, haven’t we? It’s the identity of…
Keyword optimization has become an essential part of our SEO and content writing efforts today. Yet, the purpose and application of keywords through meaningful content is still foreign to many of us. A couple of weeks back I was looking for some ideas on kitchen…
A very common marketing mantra you hear as you attempt connecting with your potential customers is, “Never allow your customers to choose you.” Instead, you should be the one who gets to choose your customers. At the face, this advice seems unique and quite contradictory,…
It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say,…
In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges in marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the market…
Marketing outsourcing with a focus on intelligent content marketing is a crucial differentiator for technology product organizations. Technology companies often tend to follow a technically driven product strategy that often under-emphasize the need for an effective marketing framework to adapt the organization’s direction of growth to match a constantly…
