Technology marketing


The Davids of the Technology Landscape

31 Jul 2018, Posted by addkraft in Technology marketing

Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath:…

Marketing outsourcing and writing intelligent code

22 Jul 2016, Posted by addkraft in Technology marketing

Marketing outsourcing with a focus on intelligent content marketing is a crucial differentiator for technology product organizations. Technology companies often tend to follow a technically driven product strategy that often under-emphasize the need for an effective marketing framework to adapt the organization’s direction of growth to match a constantly…