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Technology marketing

 

Sail Down the Digitally Enabled Sales Process

26 Dec 2015, Posted by addkraft in Technology marketing

Contextual Content – the Rudder of a Smooth Sail Down the Digitally Enabled Sales Process During the last NPC held in Bangalore, I attended a seminar by the Mckinsey & Co team – an engrossing session that highlighted various approaches for enabling B2B sales. It…

Content – the rainmaker for SaaS products

18 Jun 2015, Posted by addkraft in Technology marketing

A few years back, I attended a sales strategy session where many experienced strategic thinkers brought together their 15-25 years of ERP brilliance and sales experience to find a solution to an ever-concerning problem – building the perfect strategy to acquire and retain “best-fit” customers….

Engaging content – the circulatory system of e-commerce

09 Jun 2015, Posted by addkraft in Technology marketing

In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” “ever-changing,” “efficient,” “engaging,” and so many more means of making life comfortable at a single…