Our Approach to addkraft

  • Understand: Work with you to understand the nature of your content requirement
    • What you intend to convey to your customer through content
    • What you intend to convey to your customer through content
    • Your buyer’s persona from your point of view
    • The layers of content required
    • The length and breadth of content engagement
    • Site navigation details to assess placement of content
    • The type of content required - phrases, sentences, lists, punch lines, paragraphs, call to action, description, articles, videos, FAQs, etc.
  • Create the content framework incorporating all the above points – tweak it to arrive at a final content grid
  • Present the content grid to you and get a sign off on the approach and content organization
  • Deliver content in stages - as per pre-planned schedules
  • Work on no more than two sets of iterations
  • Finalize content

Internal Assessment:

  • Quality of content - for original content and check against plagiarism
  • Quality of content - for language and content style
  • Quality of content - against received specifications
  • Quality of content - against relevance