Contextual Content Crafting
Context and content are the most important, complimentary basic essentials that form the foundation for success in any business. Marketing and brand narratives are composed of a series of concepts or values. Content gives form to these concepts. AddKraft’s mission is to support you in defining your intrinsic and core values, connecting with your target audience and communicating these values to the audience. Our team of experts has the ability to craft concise and compelling content for your business based on the context. At AddKraft we value content and look beyond the usual role played by content in advertisements or promotional offers that aid your business – we ensure that we provide a continual contextual content engagement,which is critical for your growth and achieving your vision.
What is contextual content? In what way is it the best option for a successful marketing campaign? Contextual creative content hasthe capacity to hold the attention of your target audience beyond the fleeting attention paid to the usual promotional content. Contextual content first creates awareness among the audience regarding a specific concept or idea and builds interest in the concept through regular content feed. This will help create knowledge about and interest in the concept, without directly marketing the product or service. This involvement from the audience will simplify all the other product- or service-specific marketing activities and will be the key definer of success for all marketing campaigns. Since contextual content is focused on specific audience groups, it is created based on the context; that is, definite parameters such as buying behavior, persona, habits, situation, pattern, stage and mind of the specific target audience. Analyzing these parameters and carefully deriving context-based content is the key service that we provide. Contextual content and the different options of communicating this content are relevant for both B2B and B2C technology marketing and are critical for all stages of customer acquisition and retainment. Our experts can thus help you develop content based on your requirement and communicate to your audience and prospects through various marketing collateralsand channels such as website, corporate presentations, brochure, case studies, white papers, product presentations and content blogs.