Why content writing for software products and services is unique?

03 Mar 2019, Posted by addkraft in Content marketing

Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not…

Envisioning the Destination and Route Map – Go to Market

05 Feb 2019, Posted by addkraft in Content marketing

Your Organization’s Vision and Mission for go to market A recent, interesting experience had me thinking about a lesson we learnt at the beginning of our entrepreneurial journey – the importance of setting a vision and defining a mission for your go to market strategy….

The Davids of the Technology Landscape

31 Jul 2018, Posted by addkraft in Technology marketing

Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath:…