content for SaaS marketing Tag


SaaS product sales

01 Jun 2016, Posted by addkraft in Content marketing

SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges…

In a state of perpetual “wow” effect

02 Feb 2016, Posted by addkraft in Content marketing

Guaranteed eternal honeymoon period with your target audience through content marketing We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom, which empowered everyone to have…

Content – the rainmaker for SaaS products

18 Jun 2015, Posted by addkraft in Technology marketing

A few years back, I attended a sales strategy session where many experienced strategic thinkers brought together their 15-25 years of ERP brilliance and sales experience to find a solution to an ever-concerning problem – building the perfect strategy to acquire and retain “best-fit” customers….