content marketing Tag


Content Marketing to Tip Your Scales

05 Nov 2017, Posted by addkraft in Content marketing

Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Content…

Marketing outsourcing and writing intelligent code

22 Jul 2016, Posted by addkraft in Technology marketing

Marketing outsourcing with a focus on intelligent content marketing is a crucial differentiator for technology product organizations. Technology companies often tend to follow a technically driven product strategy that often under-emphasize the need for an effective marketing framework to adapt the organization’s direction of growth to match a constantly…

Demand Generation for Small and Medium IT companies

15 Jul 2016, Posted by addkraft in Content marketing

The realm of marketing has always been an issue of concern for small and medium companies, as they are often perplexed by the wide range of problems related to marketing practices that has challenged their overall productivity in today’s immensely competitive marketplace. This articles covers…

SaaS product sales

01 Jun 2016, Posted by addkraft in Content marketing

SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges…