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content writing Tag

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Demand Generation for Small and Medium IT companies

15 Jul 2016, Posted by addkraft in Content marketing

The realm of marketing has always been an issue of concern for small and medium companies, as they are often perplexed by the wide range of problems related to marketing practices that has challenged their overall productivity in today’s immensely competitive marketplace. This articles covers…

Digitally Enable Your Business through Content Marketing

16 Jan 2016, Posted by addkraft in Technology marketing

Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently…

Business owners should write their own content!

28 Oct 2015, Posted by addkraft in Content marketing

Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers in the…

Top brands use original and quality content writing for branding

02 Feb 2015, Posted by addkraft in Content marketing

Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content writing for branding – contextual and strategic content – alternate modes of building brand recognition are gaining importance as preferred options for premium brands. So…

Content marketing – the kingmaker of any business

27 Jan 2015, Posted by addkraft in Content marketing

“Knowledge is power” is one of the most powerful and inspiring quotes that has been instrumental in creating many success stories across centuries. What better source of knowledge than content! Content marketing encompasses the written word, images, and enlightening conversations delivered through diverse media such…