Beauty lies in the eyes of the beholder. Product values may be great; if the perception is wrong, what is the use? Marketing is not a war of products and prices but of perceptions. That’s why the end customer is the one in the middle of any strategy. If the customer is king, then the content is the kingmaker. Content and perception are two sides of a coin, play a key role in any marketing and brand creations.
Perception is that imaginary handshake, which immediately at the deepest level creates trust or mistrust. In marketing, content and perception are real words because it is the first logical point you should find in your company, perceived by the customer.
Perception is the psychic process that works the synthesis of sensory data in meaningful forms. Assumptions to study perception vary according to theories and historical data. The main disciplines that have dealt with perception are psychology, economics, medicine, and philosophy.
We live with perception every day. Content and perception often become the only aspect that we consider, without even approaching reality to find out if the same thing as what we perceived.
When you’re looking for a restaurant to eat at, the first thing you do is look for the perfect place for you, and some aspects will determine almost 80% of your choice, 20% on rational choice.
It is NOT a rational thing, but it concerns a much deeper and more emotional aspect, something our unconscious reveals.
But how do you create the right perception with content marketing?
There are some fundamentals and other secondary factors to create the right content and perceptions about a product or company. . What makes the correct perception is an alignment of multiple aspects that ultimately convey a single message to the customer: They may accept it or reject it. Well, content marketing can play a significant role in the perception building process.
In marketing, for the most advanced in the industry, it is often thought that it is enough to create a magical funnel to get more customers. Perception will be powerful if you focus. It’s the law of FOCUS; if you focus only on one thing, that thing will have power!
This will allow you various advantages, some of which are immediate and tangible and others are the front-up for the content and perception of your value:
Improve and define your defined target
It allows you to be the specialist in the category.
Let’s get rid of the competition.
Perception marketing has shown that the best product is not the one that sells the most but generates a positive or family perception in the consumer’s mind.
Often people, more than reality, rely on their perceptions. However, if one product is perceived better than another, it does not mean that it necessarily is: much can depend on the marketing strategies that have been implemented to communicate the characteristics and values of the product and its brand.
Perception is a fundamental element in marketing because it can increase sales of a given product or service.
In marketing campaigns, it is therefore essential to adopt content focused perception building changing and strategies that can spread the right perception, both of the brand and a particular good or service.
If our activity is proposed with an obsolete site and image, with inadequate, opaque, and out-of-date content offering un fluid and functional browsing experiences, the visitor will initially evaluate us only for these aspects. The perception he will have of our reality will immediately be distrustful moving, with two simple clicks, towards any other competitor.
The initial perception is very often decisive. Initial perception or first love is the central aspect that we unconsciously consider. Content and perception go in tandem in marketing. The first impression is the long-lasting impression when we are approaching something new that we are looking for or proposing to us.