What brings revenue to your organization? Is it about Brand, Marketing or Sales? or is it the intrinsic value of the products or service you… Read More »B2B Content a Crucial Driver For B2B Technology Marketing
Design Thinking In it is recent 2019-20 CMO spend survey, Gartner reported that 26 per cent of the marketing budget is going to paid media. It is… Read More »Why is Design Thinking Become Critical For Any Marketing Strategy To Succeed
Web Content Strategy There are 1.5 billion-plus websites as of today. Out of that, less than 200 million are active as per internet live statistics.… Read More »Web Content Strategy
Small and Medium organisations are facing challenges in sales and marketing functions due to weak structural issues and not getting enough returns from the marketing… Read More »How To Maximise Returns From Marketing
Personalized Digital Marketing Personalisation (also called one-to-one marketing) is a favourite keyword for digital marketing experts! It’s is all about relevant interactions at an individual… Read More »Exponential Opportunities in Personalised Digital Marketing
Scenario one: A start-up after two years: A few days back, I got a call from an old friend and he referred me to a… Read More »Go To Market Strategy For Small And Medium Business Owners
IT’S ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE Storytelling is the most powerful way to put ideas into the world today. — Robert McKee The… Read More »How Does Storytelling in Content Marketing Works?
The disruptive era of Pay per Click in Digital Marketing has indeed arrived and is here to stay – for a long time! With tons… Read More »Pay Per Click in Digital Marketing is it Worth The Effort?
What do you mean by Product Positioning in marketing? All Marketing Consultants and Experts of the world have one answer – Positioning means ‘What the… Read More »Product Positioning
No! It’s Content Marketing Empowering Digital Marketing The age of the billboards still hasn’t disappeared but has definitely lost relevance. In today’s digital era we… Read More »Content Marketing vs Digital Marketing