3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent. You need to have the right mix of marketing techniques to reach your target audience. But, how will you […]
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Content marketing is the most effective way to gain audience attention. It is widely used in digital marketing by enterprises and agencies across the world. If it is an outcome based content marketing, then it will be the best suited. It covers end to end marketing process with desired outcomes. Majority of the marketing campaigns […]
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Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service […]
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Software product marketing is unique to every software development organization. This is a follow-up article of Meaningful and Persuasive Content writing for software products is very much needed. There is always a differentiated features and benefits that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is […]
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Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase […]
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Your Organization’s Vision and Mission for go to market A recent, interesting experience had me thinking about a lesson we learnt at the beginning of our entrepreneurial journey – the importance of setting a vision and defining a mission for your go to market strategy. I believed that, by now, with the many thousand articles […]
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The rapid growth and the revolutionary impact of cloud computing in healthcare over the recent years have been phenomenal, with the entire care ecosystem investing extensively in cloud technology. Studies suggest that the healthcare cloud computing market across the globe has the potential to grow at a CAGR of about 12% until the year 2022, […]
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Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants when he […]
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Why Do ERP Implementations fail – How Can You Steer Clear of These Failure Stories? ERP implementations are no longer luxurious bonuses you add to your enterprise wish list. It’s more a necessity if you really want to reach your business goals. But most ERP implementation stories are long-drawn emotional soap operas ridden with delays, […]
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Digital marketing, while effective, is not without hiccups. But no matter how closely or often you interact with your audience, Garnering their attention always seems to be an uphill task – why is that? Well, think about the competition, the million other digitally engaging options they have, and the on-demand culture where your audience gets […]
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