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SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be… Read More »SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

http://blog.orgzit.com/3-major-reasons-indian-saas-strategy-failing/ 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a belief within the industry that by 2025, India will become… Read More »Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

Experimenting with osmotic communication – advantages & pitfalls

Employees get a sense of the happenings in their work spaces through the words, sentences, queries, suggestions, conversations and discussions that are perpetually transpiring around them. It is hence important to take in what is needed, discard the unimportant bits and respond to the right ones. This idea forms the core of Osmotic Communication. A… Read More »Experimenting with osmotic communication – advantages & pitfalls

Intelligent content required for brochure content or website content

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Every organization’s dream run is to be on top of every relevant futuristic market trend. They connect with the target audience for their products and services through high quality intelligent content. This can be for a brochure content or a website content. Imagine having a humongous set of followers who are waiting excitedly to see… Read More »Intelligent content required for brochure content or website content

b2b Content Marketing for software products and services

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In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the… Read More »b2b Content Marketing for software products and services

Landing Page for Lead Generation and product sales – Does One Really Lead to the Other?

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Creating Landing Page for Lead Generation as part of your marketing efforts for product sales is one of the most underrated tasks ever.Let’s take a look at some of the top misconceptions: It’s just going to be one page All you need is a form, a set of content, some images, a possible form, and… Read More »Landing Page for Lead Generation and product sales – Does One Really Lead to the Other?

Content Marketing Outsourcing – Working with freelancers, specialists, and talents for content marketing

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A good reputation is more valuable than money  – Syrus According to surveys by leading organizations, there are almost 53 million freelance workers just in the American market who astonishingly occupy one-third of the total work force. A significant percentage of companies are outsourcing specialized jobs that are part of high-value projects – a study by Truelancer website… Read More »Content Marketing Outsourcing – Working with freelancers, specialists, and talents for content marketing

content for technology products marketing

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Marketing outsourcing company with a focus on content marketing is a crucial differentiator. Content marketing is critical for marketing technology products and related service organizations. Technology companies often tend to follow a technically driven product strategy. They often under-emphasize the need for an effective marketing framework. They often miss a framework that adapts the organization’s… Read More »content for technology products marketing

Setting up digital marketing process and team – External or Internal

The realm of marketing has always been an issue of concern for small and medium companies, as they are often perplexed by the wide range of problems related to marketing practices. This has challenged their overall productivity in today’s immensely competitive marketplace. This articles covers challenges of small and medium companies (SMEs) in setting up… Read More »Setting up digital marketing process and team – External or Internal