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Content Mantra for e-Commerce Companies – content for ecommerce

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Positive Reinforcement: Content Mantra for e-Commerce Companies, in simple terms compelling and persuasive content for eCommerce “Do well in your exams and we’ll get you your favorite bicycle” “What a wonderful child you are! You cleaned your room all by yourself!” “Better share your toy with your sister, else we’ll give away all your toys”… Read More »Content Mantra for e-Commerce Companies – content for ecommerce

A digital kumbhmela proclaiming the ‘Make in India’ revolution! – content writing for technology

It was indeed a conclave of the most brilliant software product minds in the country. The halls and lobby were bursting with the energy and enthusiasm of the budding and seasoned entrepreneurs. The passion to succeed, to go to any extent to achieve their goals, to scale up from an “entrepreneur” to a “technocrat”, and… Read More »A digital kumbhmela proclaiming the ‘Make in India’ revolution! – content writing for technology

Don’t sell your SaaS product – SaaS product marketing perspective

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Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! Gone are the days when Asian Paints sold just paints! Today they offer a wide range of user experiences for sale through their paints. Customers now choose the experience package they prefer – the shades and hues that match their… Read More »Don’t sell your SaaS product – SaaS product marketing perspective

The great Indian e-Commerce Mela – content writing for eCommerce

Online commercial activities are definitely the first option for any type of transaction today. It provides easy access – during anytime, from anywhere, and for anything.  You are assured of an efficient service and an enjoyable experience. With the advent of the e-commerce era, every transaction is just a click away. If you have an… Read More »The great Indian e-Commerce Mela – content writing for eCommerce

Call-to-Action Content – Just Do It!

Yes, Nike’s most popular tagline accurately describes the purpose of call-to-action content  in today’s content marketing. A magic term that draws your audience’s attention, tells them what action they need to take next. It summarizes the purpose of your overall content. In today’s content showstopper is clearly the call-to-action content – terms and the phrases… Read More »Call-to-Action Content – Just Do It!

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers… Read More »A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content Marketing for SaaS – the rainmaker for SaaS products

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I was part of a session that covered strategy, technology marketing and sales for a ‘Software as a Service’ (SaaS) organization.  The role of  Content Marketing for SaaS was put across. SaaS did indeed simplify the life of a prospective buyer, making the customer the true king. The answer was indeed simple. All that the… Read More »Content Marketing for SaaS – the rainmaker for SaaS products

engaging content – a real enabler for your e-commerce revenue stream

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Maintaining engaging content in an e-commerce portal is often a challenging experience for promoters, who are already bogged down by the operational side of portal management. How can a continuous stream of relevant content be managed? If content forms the circulatory system, what mechanism pumps content in and out of the system such that the… Read More »engaging content – a real enabler for your e-commerce revenue stream

Engaging content for eCommerce – the circulatory system of e-commerce

In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” “ever-changing,” “efficient,” “engaging,” and so many more means of making life comfortable at a single click of the mouse. The net is exploding with webites… Read More »Engaging content for eCommerce – the circulatory system of e-commerce