SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its unique challenges – positioning your business among a competitors who have expertise… Read More »SaaS product sales
You are at a restaurant on a relaxed Sunday afternoon enjoying a fun meal with your family. Your “smart” phone senses your enjoyment and promptly beeps announcing an email or a WhatsApp message. Only a super important or interesting message can tear your attention away from your entertaining moments. But the message is some plain,… Read More »3 key points for digital marketing to act.
Guaranteed eternal honeymoon period with your target audience through “wow’ focused content writing for sales. We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom and skills with effective content writing for sales , which empowered… Read More »In a state of perpetual “wow” factor for content writing for sales
Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. It is simply called Content for b2b marketing. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently dominated by… Read More »Content for b2b marketing
Contextual b2b content for digital marketing – the Rudder of a Smooth Sail Down the Digitally Enabled Sales Process During the last NPC held in Bangalore, I attended a seminar by the Mckinsey & Co team – an engrossing session that highlighted various approaches for enabling b2b content for digital marketing and sales. It was… Read More »b2b content for digital marketing
Wow! for technology marketing! A presentation, technology marketing, I attended a couple of months back at the NASSCOM product conclave , Bangalore left a lasting impression on me -it was a 30-min presentation by Mr. JP Rangaswami, Chief Data Officer at Deutsche Bank. He shared with us his thoughts on the power of data, big… Read More »Technology marketing: The art of talking about technology without mentioning technology!
Today, customers can make or break any e-commerce giant, deciding the fate of every e-commerce venture. A smooth-sailing customer journey with the help of content marketing for eCommerce from acquisition and on-boarding through retention, up-selling, and cross-selling up to customer loyalty is every ecommerce business’s dream come true. However, amidst intense competition, this journey is… Read More »Data & Content, the e-commerce kingmakers – content marketing for eCommerce
Business owners should write their own content, Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer for b2b websites during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers for website … Read More »content writer for b2b website
Positive Reinforcement: Content Mantra for e-Commerce Companies, in simple terms compelling and persuasive content for eCommerce “Do well in your exams and we’ll get you your favorite bicycle” “What a wonderful child you are! You cleaned your room all by yourself!” “Better share your toy with your sister, else we’ll give away all your toys”… Read More »Content Mantra for e-Commerce Companies – content for ecommerce