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How to do apply best content marketing techniques – 7 steps

In today’s click-here-swipe-there world, content marketing has become unimaginably important in establishing your brand identity. By now we all know what content marketing is all about. We are quite familiar with the terms “connecting with the right audience,” “building trust,” “value proposition,” “marketing funnel, and many more such common phrases. But what most of us… Read More »How to do apply best content marketing techniques – 7 steps

BRAND POSITIONING – THE PERFECT ANSWER TO THE PHILOSOPHICAL MARKETING QUESTION, “WHO AM I?”

The answer to the timeless question, “Who am I?” is still eluding most philosophers. But our brands seem to have solved this question in the business landscape through brand positioning. Well, all of us have heard about brand positioning, haven’t we? It’s the identity of your business and how you would want your audience to… Read More »BRAND POSITIONING – THE PERFECT ANSWER TO THE PHILOSOPHICAL MARKETING QUESTION, “WHO AM I?”

One of the Best Digital Marketing Strategy – SMART KEYWORD OPTIMIZATION

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Keyword optimization has become an essential part of our SEO, content writing efforts and one of the best digital marketing strategy today. Yet, the purpose and application of keywords through meaningful content is still foreign to many of us. A couple of weeks back I was looking for some ideas on kitchen storage options. I… Read More »One of the Best Digital Marketing Strategy – SMART KEYWORD OPTIMIZATION

SOCIAL MEDIA MARKETING – SAY “AYE, AYE SIR!” TO THE CAPTAIN OF YOUR DIGITAL MARKETING TEAM

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Social media’s influence on every waking, and possibly sleeping, moment of our life is astounding. With every alternate human being active on at least a dozen social media channels, the power of social media marketing to build and strengthen your brand identity is unfathomable. How about an example that can prove such a strong claim?… Read More »SOCIAL MEDIA MARKETING – SAY “AYE, AYE SIR!” TO THE CAPTAIN OF YOUR DIGITAL MARKETING TEAM

Content Marketing to Tip Your Scales

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Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Content marketing aims to bring about • Sales growth • Decrease… Read More »Content Marketing to Tip Your Scales