First of all ‘consultant’ means an expert. He or She must be a genuine expert in that particular area of specialization. Here there are three areas of specialties attached to the consultant “b2b” “digital” and “marketing”. An experienced and proven b2b digital marketing consultant and lead generation expert can push your brand stand out and increase the sales to next level of growth.
What are the other strings? Let us understand the basic definition and assessment of b2b digital marketing consultant.
b2b expertise or experience in b2b: The consultant must have experience in working with b2b companies or should have planned and executed successful campaigns for business to business process, not b2c.
Marketing expertise or experience in working with marketing planning, designing a lead generation engine and execution, not Sales!
Digital or Online:
Digital Experience or working with Digital campaigns, not offline or traditional marketing
An expert who gives professional advice or services to organizations for a fee. The industry says a minimum of 10 years of work experience would be ideal. He or She would have completed one business cycle.
B2B Digital Marketing Consultant
B2B digital marketing consultant will provide both strategic and operational advice. The consultant will plan and put in place the marketing resources, and he will justify in every detail. He will collect statistical data from websites or portals, analyse lead generation will summarize the results.
This analysis will enable him to analyze the situation and develop forecasts for future visits. However, it is not only that: it also explains all site data, social networks and email marketing. He compiles them to make a complete analysis of the company’s brand, commitment to the brand, what can be improved, what has to be stopped, what kind of communication works, what does not work, how and by which way is it best? It is a real strategic reflection around the presence and discussion on digital perspective.
Basic Requirements of B2B Digital Marketing Consultant
- Excellent Communication skills
- The art of marketing ( MBA in Marketing would be ideal, but not compulsory.)
- Marketing Project design and management
- Training and hand-holding skills
- Content planning
- Creative production and content management
- Lead generation
- Infrastructures and networks
- Knowledge on Web interfaces and digital creations and off course the digital marketing skills such as organic and inorganic campaigns, SEO and social media marketing</strong> skills
What Are The Working Requirements of B2B Digital Marketing Consultant?
Depending on your strategic objectives and the business goals, the b2b digital marketing consultant will develop
- Go to Market strategy
- Brand strategy
- Digital strategy & Digital Roadmap
- Marketing plans and lead generation plans
- Marketing calendar
With an objective of Brand building, Lead Generation, Customer Acquisition and Customer Retaining, b2b digital marketing consultant can help your organisation
This goal is to acquire new customers. This approach is to have the best ROI (return on investment) for lead generation and sales growth. A good b2b digital marketing consultant can have a good control on the on-going campaign, through analytics. with right insights, he can intervene any time and regulate the speed of the campaign. Running lead generation campaigns with the team such as Google adwords, Facebook ads or any ads need constant monitoring and advice. A prospect will become more easily a customer if the team is able to nurture the leads properly. It is a right investment to have a guide or an advisor while running your b2b marketing campaigns. Campaigns always need a direction to reach the goal post.