Are you waiting for “real” meetings? Are you finding trouble to get useful contacts or leads? Are you looking for lead generation to give you qualified leads? Then think about b2b digital marketing for lead generation from strategic marketing experts.
If you are waiting for events such as trade shows and fairs to build up a list of prospects, you are wasting your budgets. If you investing in trade shows now, when the economy is slowing down, you must be making the wrong decision. Instead, cautiously spend on digital tools. B2B buying happens through social network invested read blogs, consult, online media references and relationship building. They search and compare online before any decisions.
1. Wasting money for b2b footfall in a slow economy.
Of course, trade shows, fairs and other real-life events are still opportunities for contacts, but go slow in those investments and bit more focus on the internet. At the moment, it is on this space that you will be able to generate as many leads as possible, at a lower cost, provided your content is right for your target audience. b2b lead generation can be successful only if your lead generation team can provide you with sales-ready leads that that defines BANT. That is, a qualified lead must have BUDGET, AUTHORITY, NEED and TIME bound. b2b lead generation can provide this BANT based leads.
2. Just filling the space with some content will not work. You make more press releases than the quality blog posts.
Do you make a lot more press releases than blog posts? If so, it’s time to reverse this situation! Press releases are out of date, and although they will still yield some results, it is important to combine them with a Content Marketing strategy with a blog as a backbone.
The strategic articles and content for b2b leads will make it easier for your website to reference search engines, have b2b social media content, and help you attract qualified b2b visitors in the long run. It’s the ticket for an effective Inbound Marketing strategy!
3. Not focusing on Social Intelligence by your team: Your B2B marketing is focused on sales, rather than your customers
Modern marketing says never sell your service or products. Give them an experience to the prospects, with the right marketing strategy. Highlighting the benefits to bait the customer does not work as well as before. Prospects must know what you are selling and the performance of your services. However, that’s not enough for them anymore!
They also want you to accompany them in their purchase decision and the use of your services. Your content should focus on providing advice and answering questions your prospects ask before, during and after the purchase.
4. You think that a presence on social networks will immediately bring you money.
Believing that social networks are profitable in the immediate future may cause you some disappointment. It is even difficult to quantify the monetary value you could derive directly from these platforms. The team should know whom to find the right contact from your target audience? Leads can be achieved by the right set of techniques in digital marketing for lead generation. The leads will have the persona that decides the purchase. Right persona usually may be missed by the marketing team. You may get the crowd, but not the actual buyers.
Check out with agencies which are focused in b2b digital marketing for lead generation and those who can design the right business strategy that drives your next level of growth. For more information: contact@addkraft.com