Skip to content


b2b marketing strategy for start-ups focusing Strategy, b2b content and b2b sales funnel.

Creating a solid strategic and marketing plan does not necessarily have to cost a lot. There are plenty of templates available online, free or pay. b2b marketing strategies for start-ups requires quality thinking, brainstorming and black-hat roles. You just need b2b strategy, b2b content and b2b sales funnel as part of your engine. What matters is quality time, endeavour and innovation.

Set the above ideas to walk yourself on the right track—

Modest and straightforward plans are the best actionable ideas, but they don’t just happen with results. They need a very unique and divergent thinking process.

Here are a few guidelines that can help you establish a firm design


If you don’t have a clear picture of your marketing and business goals, then you reach no-where.

Therefore–-Work on your plan to increase the number of clients on your profile. Have basic documents and plans for your b2b Marketing strategies for start-ups such as Total Available Market, Total Serviceable Market, Market sizing, Market Monetisation and Sales forecast numbers. Have your plenty of assumptions.


Even though your startup may have a slight change over a period— being consistent is very crucial to your business. It develops confidence and credibility, more so for your customers


You cannot achieve anything without the right prospects. Right? Therefore, it becomes essential to define your customer, to design your advertising strategy and meet their needs. Here are some ideas: –Collect the census / market sizing of your target persons, such as age, gender, location, buying behaviours, job titles, functions, hobbies and relationship with other contacts. — Learn how to relate to your audience by analysing their personalities and buying style. Check out the organizational buying behaviour. –Establish your brand’s message following your research.


All social media channels serve different audience at all times. Those audiences engage with each channel differently. Therefore, you decide what works best for your startup. Channels can be selected based on the company. Example: PR strategy for software start-ups is different from Industrial machinery.

Create a referral chain —-The most effective forms of marketing is word-of-mouth, especially for small businesses. Purchases are made based on trust and credibility, and you can make use of their network and get a referral.

Create contacts with experts—Experts are those that influence your customers. They are people, your target audience listens to- every day. E.G., hosts of YouTube channels or radio personalities.

Track your funnel – b2b sales funnel You can do this in Excel or spend a few $ for CRM tool, pay per use model. Well, it’s not easy, but if you have time to spend, its easy to build!

A marketing strategy that appeals to end customer emotions—-Studies reveal that emotional marketing outsells logic. It’s a factor that leads profoundly into buying decisions for consumers.

Focus on b2b content: Share knowledge Place positive, so that it creates an atmosphere encouraging smiling and having generally happy customers. Write about your story.

Share value propositions in different content formats. Convey positive business impacts. Fear boosts our chances of survival. It creates a sense of urgency that provokes us to act. E.g. Fear tactics are often used in advertisements. But be careful with this strategy to avoid upsetting consumers and turning them off from your business brand. Anger can get people to action.


Individual skills and talents are critical for any business to grow and teamwork kicks it up.

Therefore—look for roles that you need, to achieve your end goals.


Creating an excellent marketing plan and b2b Marketing strategy for start-ups doesn’t have to be financially expensive. Focus on providing unique solutions. Focus on b2b content and b2b sales funnel. By being creative with your services, you will soon find your target clients getting captivated by you.

Thanks for reading!

Raj Mohan – LinkedIn

Addkraft- Providing strategy and Content for b2b