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Technology marketing: The art of talking about technology without mentioning technology!

Wow! for technology marketing! A presentation, technology marketing, I attended a couple of months back …
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Data & Content, the e-commerce kingmakers – content marketing for eCommerce

Today, customers can make or break any e-commerce giant, deciding the fate of every e-commerce …
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content writer for b2b website

Business owners should write their own content, Surprised? So was I! A haggard business owner …
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Content Mantra for e-Commerce Companies – content for ecommerce

Positive Reinforcement: Content Mantra for e-Commerce Companies, in simple terms compelling and persuasive content for …
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A digital kumbhmela proclaiming the ‘Make in India’ revolution! – content writing for technology

It was indeed a conclave of the most brilliant software product minds in the country. …
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Don’t sell your SaaS product – SaaS product marketing perspective

Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! …
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The great Indian e-Commerce Mela – content writing for eCommerce

Online commercial activities are definitely the first option for any type of transaction today. It …
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Call-to-Action Content – Just Do It!

Yes, Nike’s most popular tagline accurately describes the purpose of call-to-action content  in today’s content …
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A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – …
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