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Web Content Strategy

Web Content Strategy There are 1.5 billion-plus websites as of today. Out of that, less than 200 million are active as per internet live statistics. Out of that, 80-85% are not providing active...

How To Maximise Returns From Marketing

Small and Medium organisations are facing challenges in sales and marketing functions due to weak structural issues and not getting enough returns from the marketing process.  The question is how...

Exponential Opportunities in Personalised Digital Marketing

Personalized Digital Marketing Personalisation (also called one-to-one marketing) is a favourite keyword for digital marketing experts! It’s is all about relevant interactions at an individual level –...

Go To Market Strategy For Small And Medium Business Owners

Scenario one: A start-up after two years: A few days back, I got a call from an old friend and he referred me to a business lead where I can go a pitch key service; go to market strategy for small and...

How Does Storytelling in Content Marketing Works?

IT’S ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE Storytelling is the most powerful way to put ideas into the world today. — Robert McKee The age of superlative words and shallow advertising is long...

Pay Per Click in Digital Marketing is it Worth The Effort?

The disruptive era of Pay per Click in Digital Marketing has indeed arrived and is here to stay – for a long time! With tons of resources invested into gaining the attention of the target audience...