Web Content Strategy There are 1.5 billion-plus websites as of today. Out of that, less than 200 million are active as per internet live statistics. Out of that, 80-85% are not providing active...

Small and Medium organisations are facing challenges in sales and marketing functions due to weak structural issues and not getting enough returns from the marketing process.  The question is how...

Personalized Digital Marketing Personalisation (also called one-to-one marketing) is a favourite keyword for digital marketing experts! It’s is all about relevant interactions at an individual level –...

Scenario one: A start-up after two years: A few days back, I got a call from an old friend and he referred me to a business lead where I can go a pitch key service; go to market strategy for small and...

IT’S ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE Storytelling is the most powerful way to put ideas into the world today. — Robert McKee The age of superlative words and shallow advertising is long...

The disruptive era of Pay per Click in Digital Marketing has indeed arrived and is here to stay – for a long time! With tons of resources invested into gaining the attention of the target audience...