Skip to content
Blog

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is ...

Content Marketing for SaaS – the rainmaker for SaaS products

I was part of a session that covered strategy, technology marketing and sales for a ‘Software as a Service’ (SaaS) organization.  The role of  Content Marketing for SaaS was put across. SaaS did ...

engaging content – a real enabler for your e-commerce revenue stream

Maintaining engaging content in an e-commerce portal is often a challenging experience for promoters, who are already bogged down by the operational side of portal management. How can a continuous ...

Engaging content for eCommerce – the circulatory system of e-commerce

In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” ...

‘So what? What’s in there for me?’ a sure do for B2B technology marketing

Choosing a creative partner for B2B technology marketing is a unique challenge. I think that the best way to support my statement is by narrating, a recent painful incident, which taught me a precious ...

Top brands use original and quality content writing for branding

Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content writing for branding – contextual and ...