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Product Positioning

What do you mean by Product Positioning in marketing? All Marketing Consultants and Experts of the world have one answer – Positioning means ‘What the product does and for whom it matters?”  or ...

Content Marketing vs Digital Marketing

No! It’s Content Marketing Empowering Digital Marketing The age of the billboards still hasn’t disappeared but has definitely lost relevance. In today’s digital era we are always online – be it for ...

Why Does Everyone Ask You To Choose Your Customers?

Well, Here’s Why! A very common marketing mantra you hear as you attempt connecting with your potential customers is, “Never allow your customers to choose you.” Instead, you should be the one who ...

Why digital content and collaterals should not boomerang the sales person?

In a B2B sale, several factors are needed to generate good deals. A good product, an excellent seller, and seamless coordination between marketing and sales is the best practice for b2b2 sales. ...

Why b2b Content brochure and design strategy needs attention?

The process of selling a single product or a service differs from a hundred different products or variants. The broader and more diverse your product line, the more detailed and comprehensive your ...

Why brand colour is important for a brochure colour design?

  Marketing brochures help businesses promote their products or services. They are traditionally single or multi-page documents that can come in various sizes and shapes (most resemble a pamphlet ...