What brings revenue to your organization? Is it about Brand, Marketing or Sales? or is it the intrinsic value of the products or service you… Read More »B2B Content a Crucial Driver For B2B Technology Marketing
Design Thinking In it is recent 2019-20 CMO spend survey, Gartner reported that 26 per cent of the marketing budget is going to paid media. It is… Read More »Why is Design Thinking Become Critical For Any Marketing Strategy To Succeed
Personalized Digital Marketing Personalisation (also called one-to-one marketing) is a favourite keyword for digital marketing experts! It’s is all about relevant interactions at an individual… Read More »Exponential Opportunities in Personalised Digital Marketing
Scenario one: A start-up after two years: A few days back, I got a call from an old friend and he referred me to a… Read More »Go To Market Strategy For Small And Medium Business Owners
The disruptive era of Pay per Click in Digital Marketing has indeed arrived and is here to stay – for a long time! With tons… Read More »Pay Per Click in Digital Marketing is it Worth The Effort?
Well, Here’s Why! A very common marketing mantra you hear as you attempt connecting with your potential customers is, “Never allow your customers to choose… Read More »Why Does Everyone Ask You To Choose Your Customers?
In a B2B sale, several factors are needed to generate good deals. A good product, an excellent seller, and seamless coordination between marketing and sales… Read More »Why digital content and collaterals should not boomerang the sales person?