3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent. You need to have the right mix of marketing techniques to reach your target audience. But, how will you […]
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Content marketing is the most effective way to gain audience attention. It is widely used in digital marketing by enterprises and agencies across the world. If it is an outcome based content marketing, then it will be the best suited. It covers end to end marketing process with desired outcomes. Majority of the marketing campaigns […]
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Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service […]
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Software product marketing is unique to every software development organization. This is a follow-up article of Meaningful and Persuasive Content writing for software products is very much needed. There is always a differentiated features and benefits that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is […]
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Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase […]
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Your Organization’s Vision and Mission for go to market A recent, interesting experience had me thinking about a lesson we learnt at the beginning of our entrepreneurial journey – the importance of setting a vision and defining a mission for your go to market strategy. I believed that, by now, with the many thousand articles […]
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Digital marketing, while effective, is not without hiccups. But no matter how closely or often you interact with your audience, Garnering their attention always seems to be an uphill task – why is that? Well, think about the competition, the million other digitally engaging options they have, and the on-demand culture where your audience gets […]
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“Artificial Intelligence” (AI) indeed works! In fact, this brilliant technology has been around for many years now. But its importance is just coming to the fore across business landscapes, given its in-built intelligence and cognitive functionality. Artificial intelligence–enabled sales process has certainly mastered the art of perceiving, learning, adapting, performing, reasoning, and recommending across domains. […]
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Seth Godin, Neil Patel, Amit Agarwal, Jeff Bullas, … the list of blogging geniuses goes on. Yes, blog posts are still one of the key content deliverables of your digital marketing strategy. In today’s digital-centric era, where most of our waking time is in front of digital devices, blog posts have become super important in […]
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Take a step back and think about the constant downpour of communication you are exposed to in your daily life. Right from social media posts to the endless discussions on the news channels, your brain is being inundated with information. As marketers you can only imagine what your target customers are going through when you […]
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