New generation buyers looks at value. They discard Ctril+C and Ctrl+V. They need genuine, original & strategic content. Content writing is an art, At addKraft, we kraft content and add value! We are one of the best Content Marketing Company chennai.
addkraft’s purpose is to create such magical stories in the challenging world of business using the right combination of three fundamental tools:
Successful business leaders use different types of content to convey the business values to their customers. At different marketing and sales stages of the buyer’s journey such as awareness, interest generating, desire and action stage, different types of content are used. In a b2b sales scenario, different content types are used for those who are unaware of the problem, those once they understand the problem, when they really start evaluating solution and when they decide to buy the product or your service.We will provide original and genuine content that is close to your intrinsic values of your product or brand.
IT’S ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE Storytelling is the most powerful way to put ideas into the world today. — Robert McKee The… Read More »How Does Storytelling in Content Marketing Works?
Seven best practices of website content. One, Two, Three….. In three clicks, relevant content must be accessible to the visitor. In 4 seconds, the visitor will decide to stay or skip. So plan your content, navigation and call to action accordingly. Differentiate from your competition and clutter. Your website is not just a business card… Read More »7 Best practices of website content
Beauty lies in the eyes of the beholder. Product values may be great; if the perception is wrong, what is the use? Marketing is not a war of products and prices but of perceptions. That’s why the end customer is the one in the middle of any strategy. If the customer is king, then the… Read More »Content and perception marketing – two sides of a coin
Are you a start-up? Do you have only fewer budgets to spend? You may not have funds for a big bang. Then can you see your dashboard’s sales number kicking? As a SaaS owner, once failed, now picking up, I would recommend content marketing. I have been in the leadership team of a SaaS product,… Read More »Are you struggling to sell SaaS Software? How to sell SaaS software?
In this marketing clutter, what’s your value proposition? Is it working well? Is your ‘USP’ really working? Are you measuring it? Do you have a value proposition writers in your organization? Who actually does value proposition writing? Does he/she know how to translate your intrinsic and core values to the audience? Looks at some questions… Read More »Value proposition writing must be clear and precise.