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Content marketing

New generation buyers looks at value. They discard Ctril+C and Ctrl+V. They need genuine, original & strategic content. Content writing is an art, At addKraft, we kraft content and add value! We are one of the best Content Marketing Company chennai.

addkraft’s purpose is to create such magical stories in the challenging world of business using the right combination of three fundamental tools:

Strategy
Marketing
Content

Successful business leaders use different types of content to convey the business values to their customers. At different marketing and sales stages of the buyer’s journey such as awareness, interest generating, desire and action stage, different types of content are used. In a b2b sales scenario, different content types are used for those who are unaware of the problem, those once they understand the problem, when they really start evaluating solution and when they decide to buy the product or your service.We will provide original and genuine content that is close to your intrinsic values of your product or brand.

What is a white paper? Lets understand its efforts and pricing for white paper

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What is a white paper? Definition and definition of terms. The white word paper comes from English and means “white paper”. White papers were originally used in politics. For example, political action, state financial situation and changes in the law were published. Later on, white papers then prominent  in IT, technology and industry verticals. There… Read More »What is a white paper? Lets understand its efforts and pricing for white paper

Content planning and writing for website, brochures, whitepaper and case studies

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Are you starting your online business? Or Do you want to market your business digitally? Please note, 96% of the audience first impressions relates your business! Then focus on the user experience, content strategy, content planning, and quality content to communicate with your audience. Define the objectives of your content marketing strategy, that connects with… Read More »Content planning and writing for website, brochures, whitepaper and case studies

New Dot com bubble is here: it’s called online advertising : Change focus to Inbound content marketing strategy

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Majority of the online searchers are not clicking the Google Ads. Check out, if  you are just wasting your money. Majority of the clicks are from students and job seekers and the unwanted crowd. Even if you optimize your ads, the results are bleak. The way your customers thinking and purchase has changed. Have you… Read More »New Dot com bubble is here: it’s called online advertising : Change focus to Inbound content marketing strategy

Value propositions – Buyer Behavior – Design Thinking

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Internet and has empowered your buyer. Your buyer is spending not more than FOUR seconds in their mobile search for content. This 4 seconds swap is fundamentally shaking up the foundations and paradigms of traditional marketing. All your efforts in marketing push have become a marketing monolouge and getting discard in a few seconds. Creating… Read More »Value propositions – Buyer Behavior – Design Thinking

b2b case study writing

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Reduce your sales cycle with effective b2b case study writing. If you want to reduce your sales cycle, write more effective b2b case studies. Writing case studies is a Professional service, and it is an art. Copywriters or any content writer can create this; however, a compelling b2b case study requires its essential elements and… Read More »b2b case study writing

b2b marketing collateral for b2b buying cycle I case studies I whitepaper

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The b2b buying cycle of a product or service ranges from a few months to several years. Our prospects are two types: Informed buyers and uninformed buyers. While doing b2b brand building, buying cycle differs from these points. No matter how long the sequence is, there are several phases when you need to turn a… Read More »b2b marketing collateral for b2b buying cycle I case studies I whitepaper

b2b marketing consultants can differentiate your products – b2b brand consultant perspective

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b2b marketing consultants A b2b brand consultant will provide a detailed review of your brand status. He/She will give you an impartial perspective of your brand. The consultant will honestly evaluate the brand value and assess the needs of your business. They are majorly equipped to gauge the strengths and weaknesses of your business and… Read More »b2b marketing consultants can differentiate your products – b2b brand consultant perspective