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Content marketing

New generation buyers looks at value. They discard Ctril+C and Ctrl+V. They need genuine, original & strategic content. Content writing is an art, At addKraft, we kraft content and add value! We are one of the best Content Marketing Company chennai.

addkraft’s purpose is to create such magical stories in the challenging world of business using the right combination of three fundamental tools:

Strategy
Marketing
Content

Successful business leaders use different types of content to convey the business values to their customers. At different marketing and sales stages of the buyer’s journey such as awareness, interest generating, desire and action stage, different types of content are used. In a b2b sales scenario, different content types are used for those who are unaware of the problem, those once they understand the problem, when they really start evaluating solution and when they decide to buy the product or your service.We will provide original and genuine content that is close to your intrinsic values of your product or brand.

Landing Page for Lead Generation and product sales – Does One Really Lead to the Other?

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Creating Landing Page for Lead Generation as part of your marketing efforts for product sales is one of the most underrated tasks ever.Let’s take a look at some of the top misconceptions: It’s just going to be one page All you need is a form, a set of content, some images, a possible form, and… Read More »Landing Page for Lead Generation and product sales – Does One Really Lead to the Other?

Content Marketing Outsourcing – Working with freelancers, specialists, and talents for content marketing

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A good reputation is more valuable than money  – Syrus According to surveys by leading organizations, there are almost 53 million freelance workers just in the American market who astonishingly occupy one-third of the total work force. A significant percentage of companies are outsourcing specialized jobs that are part of high-value projects – a study by Truelancer website… Read More »Content Marketing Outsourcing – Working with freelancers, specialists, and talents for content marketing

Setting up digital marketing process and team – External or Internal

The realm of marketing has always been an issue of concern for small and medium companies, as they are often perplexed by the wide range of problems related to marketing practices. This has challenged their overall productivity in today’s immensely competitive marketplace. This articles covers challenges of small and medium companies (SMEs) in setting up… Read More »Setting up digital marketing process and team – External or Internal

SaaS product sales

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SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges – positioning your business among a competitors who have expertise… Read More »SaaS product sales

In a state of perpetual “wow” factor for content writing for sales

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Guaranteed eternal honeymoon period with your target audience through “wow’ focused content writing for sales. We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom and skills with effective content writing for sales , which empowered… Read More »In a state of perpetual “wow” factor for content writing for sales

Data & Content, the e-commerce kingmakers – content marketing for eCommerce

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Today, customers can make or break any e-commerce giant, deciding the fate of every e-commerce venture. A smooth-sailing customer journey with the help of  content marketing for eCommerce from acquisition and on-boarding through retention, up-selling, and cross-selling up to customer loyalty is every ecommerce business’s dream come true. However, amidst intense competition, this journey is… Read More »Data & Content, the e-commerce kingmakers – content marketing for eCommerce

content writer for b2b website

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Business owners should write their own content, Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer for b2b websites during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers for website … Read More »content writer for b2b website