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Content marketing

New generation buyers looks at value. They discard Ctril+C and Ctrl+V. They need genuine, original & strategic content. Content writing is an art, At addKraft, we kraft content and add value! We are one of the best Content Marketing Company chennai.

addkraft’s purpose is to create such magical stories in the challenging world of business using the right combination of three fundamental tools:

Strategy
Marketing
Content

Successful business leaders use different types of content to convey the business values to their customers. At different marketing and sales stages of the buyer’s journey such as awareness, interest generating, desire and action stage, different types of content are used. In a b2b sales scenario, different content types are used for those who are unaware of the problem, those once they understand the problem, when they really start evaluating solution and when they decide to buy the product or your service.We will provide original and genuine content that is close to your intrinsic values of your product or brand.

Call-to-Action Content – Just Do It!

Yes, Nike’s most popular tagline accurately describes the purpose of call-to-action content  in today’s content marketing. A magic term that draws your audience’s attention, tells them what action they need to take next. It summarizes the purpose of your overall content. In today’s content showstopper is clearly the call-to-action content – terms and the phrases… Read More »Call-to-Action Content – Just Do It!

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers… Read More »A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

engaging content – a real enabler for your e-commerce revenue stream

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Maintaining engaging content in an e-commerce portal is often a challenging experience for promoters, who are already bogged down by the operational side of portal management. How can a continuous stream of relevant content be managed? If content forms the circulatory system, what mechanism pumps content in and out of the system such that the… Read More »engaging content – a real enabler for your e-commerce revenue stream

Engaging content for eCommerce – the circulatory system of e-commerce

In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” “ever-changing,” “efficient,” “engaging,” and so many more means of making life comfortable at a single click of the mouse. The net is exploding with webites… Read More »Engaging content for eCommerce – the circulatory system of e-commerce

‘So what? What’s in there for me?’ a sure do for B2B technology marketing

Choosing a creative partner for B2B technology marketing is a unique challenge. I think that the best way to support my statement is by narrating, a recent painful incident, which taught me a precious lesson and encouraged me to make a list of the key steps a B2B technology provider must consider while choosing creative… Read More »‘So what? What’s in there for me?’ a sure do for B2B technology marketing

Top brands use original and quality content writing for branding

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Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content writing for branding – contextual and strategic content – alternate modes of building brand recognition are gaining importance as preferred options for premium brands. So what does it take to transform a brand from local… Read More »Top brands use original and quality content writing for branding

Content marketing – the kingmaker of any business

“Knowledge is power” is one of the most powerful and inspiring quotes that has been instrumental in creating many success stories across centuries. What better source of knowledge than content! Content marketing encompasses the written word, images, and enlightening conversations delivered through diverse media such as books, audios, videos, television, magazines, conferences, conversations, and the… Read More »Content marketing – the kingmaker of any business