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Sales Enablement, Sales Effectiveness depends on Right Content

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Waste of money. We have overspent.  Just a waste of time. We often here in marketing team review meetings. Let’s align the marketing and sales team more. Let’s focus on content. Let’s do support sales with the right content at the right time. Sales enablement and sales effectiveness depend on the right content. Studies say… Read More »Sales Enablement, Sales Effectiveness depends on Right Content

Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

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Principle and foundations of business to business ( b2b) marketing is different from b2c companies, and even in 2019, many b2b business stakeholders fail to understand. In b2b business situation, the primordial difference is that the buyer is not a single person. Businesses buy with a team of conscience and approvals. Professionals owning specific roles… Read More »Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

Blog writing for technology companies

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This is a sample Blog writing for technology companies “Why Do ERP Implementations fail – How Can You Steer Clear of These Failure Stories?” ERP implementations are no longer luxurious bonuses you add to your enterprise wish list. It’s more a necessity if you really want to reach your business goals. But most ERP implementation… Read More »Blog writing for technology companies

Tips for AUDIENCE’S ATTENTION | Digital marketing tips

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Digital marketing, while effective, is not without hiccups. But no matter how closely or often you interact with your audience, Garnering their attention always seems to be an uphill task – why is that? Well, think about the competition, the million other digitally engaging options they have, and the on-demand culture where your audience gets… Read More »Tips for AUDIENCE’S ATTENTION | Digital marketing tips

SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be… Read More »SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

http://blog.orgzit.com/3-major-reasons-indian-saas-strategy-failing/ 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a belief within the industry that by 2025, India will become… Read More »Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

Experimenting with osmotic communication – advantages & pitfalls

Employees get a sense of the happenings in their work spaces through the words, sentences, queries, suggestions, conversations and discussions that are perpetually transpiring around them. It is hence important to take in what is needed, discard the unimportant bits and respond to the right ones. This idea forms the core of Osmotic Communication. A… Read More »Experimenting with osmotic communication – advantages & pitfalls