A very common marketing mantra you hear as you attempt connecting with your potential customers is, “Never allow your customers to choose you.” Instead, you should be the one who gets to choose your customers. At the face, this advice seems unique and quite contradictory, especially when you are digital marketing for IT services and… Read More »How to choose right customer for my business?
Through laser focused value proposition, Addkraft can generate leads and profits for Technology Products. Addkraft kraft the value, we create new and unique contents, we are specialized in Content marketing, one of the best Technology Content Writing Chennai
addkraft’s purpose is to create such magical stories in the challenging world of business using the right combination of three fundamental tools:
Successful business leaders use different types of content to convey the business values to their customers. At different marketing and sales stages of the buyer’s journey such as awareness, interest generating, desire and action stage, different types of content are used. In a b2b sales scenario, different content types are used for those who are unaware of the problem, those once they understand the problem, when they really start evaluating solution and when they decide to buy the product or your service.We will provide original and genuine content that is close to your intrinsic values of your product or brand.
SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners
It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be… Read More »SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners
In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the… Read More »b2b Content Marketing for software products and services
Marketing outsourcing company with a focus on content marketing is a crucial differentiator. Content marketing is critical for marketing technology products and related service organizations. Technology companies often tend to follow a technically driven product strategy. They often under-emphasize the need for an effective marketing framework. They often miss a framework that adapts the organization’s… Read More »content for technology products marketing
SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its unique challenges – positioning your business among a competitors who have expertise… Read More »SaaS product sales
Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. It is simply called Content for b2b marketing. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently dominated by… Read More »Content for b2b marketing
Contextual b2b content for digital marketing – the Rudder of a Smooth Sail Down the Digitally Enabled Sales Process During the last NPC held in Bangalore, I attended a seminar by the Mckinsey & Co team – an engrossing session that highlighted various approaches for enabling b2b content for digital marketing and sales. It was… Read More »b2b content for digital marketing
Wow! for technology marketing! A presentation, technology marketing, I attended a couple of months back at the NASSCOM product conclave , Bangalore left a lasting impression on me -it was a 30-min presentation by Mr. JP Rangaswami, Chief Data Officer at Deutsche Bank. He shared with us his thoughts on the power of data, big… Read More »Technology marketing: The art of talking about technology without mentioning technology!
Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! Gone are the days when Asian Paints sold just paints! Today they offer a wide range of user experiences for sale through their paints. Customers now choose the experience package they prefer – the shades and hues that match their… Read More »Don’t sell your SaaS product – SaaS product marketing perspective
Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers… Read More »A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites