The Healthcare Ecosystem’s Success Walk in the Clouds: The State of Cloud Computing in Healthcare

The rapid growth and the revolutionary impact of cloud computing in healthcare over the recent years have been phenomenal, with the entire care ecosystem investing extensively in cloud technology. Studies suggest that the healthcare cloud computing market across the globe has the potential to grow at a CAGR of about 12% until the year 2022, […]

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The Davids of the Technology Landscape

Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants when he […]

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“Artificial Intelligence” (AI) indeed works! In fact, this brilliant technology has been around for many years now. But its importance is just coming to the fore across business landscapes, given its in-built intelligence and cognitive functionality. Artificial intelligence–enabled sales process has certainly mastered the art of perceiving, learning, adapting, performing, reasoning, and recommending across domains. […]

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blog post


Seth Godin, Neil Patel, Amit Agarwal, Jeff Bullas, … the list of blogging geniuses goes on. Yes, blog posts are still one of the key content deliverables of your digital marketing strategy. In today’s digital-centric era, where most of our waking time is in front of digital devices, blog posts have become super important in […]

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right customers

How to choose right customer for my business?

A very common marketing mantra you hear as you attempt connecting with your potential customers is, “Never allow your customers to choose you.” Instead, you should be the one who gets to choose your customers. At the face, this advice seems unique and quite contradictory, especially when you are digital marketing for IT services and […]

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SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be […]

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b2b Content Marketing

b2b Content Marketing for software products and services

In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the […]

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