Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site.
Content marketing aims to bring about
• Sales growth
• Decrease in expenditure
• Brand image
• Customer loyalty
Almost three-fourths of the UK adult demographic is subject to content marketing, which nowadays constitutes over 20% of marketing budgets.
B2B marketing firms often make the mistake of ignoring existing customers in hopes of increasing sales and procuring new ones. Some companies walk their clients through their processes to build trust and brand loyalty. By investing time and offering valuable insight to your loyalty loop (current customers), you become a trusted partner responsible for your clients achieving long-term goals.
Content marketing isn’t exclusively about advertising about your products and services. In fact, marketers tend to make the mistake of badgering clients with ads all the time, resulting in them droning out your content, or even blocking them.
Consider this Vue entertainment case study, where CMA’s work caused a 46% rise in visibility of the company, resulting in an 8000-point gap between Vue and its most prominent UK competitor. They did so by tackling one of their major challenges: lack of significant SEO work, in comparison with its competitors. They addressed this by organizing search results, depending on the location, and the latest movies’ terminologies.
A survey by the same website unveiled that over 60% of the content marketing consumers claimed that the content of an enterprise has a positive effect on them, and more than half feel compelled by good content to make purchases.
Contemporary technological developments allow innumerable ways to deliver content to customers. Recent statistics show an increasing trend towards visual media like pictures and videos, or social media pages, relevant internet searches, and infographics.33% of a Hubspot survey respondents said they browse the internet on their smartphones, and access content on a mobile OS. Consequently, companies now notify customers about content through mobile/text notifications.Note the importance of tailoring content in accordance with the region. Content that attracts customers in the US may not be as effective in Europe.
The future of content marketing and its ability to be the upper hand over rival enterprises depends largely on the ability to create and diversify content appropriately across several mediums, online or offline.