Content marketing services for SMEs

3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent.  You need to have the right mix of  marketing techniques to reach your target audience. But, how will you […]

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outcome based content marketing

Outcome based content marketing

Content marketing is the most effective way to gain audience attention. It is widely used in digital marketing by enterprises and agencies across the world. If it is an outcome based content marketing, then it will be the best suited. It covers end to end marketing process with desired outcomes. Majority of the marketing campaigns […]

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content marketing strategy

Without a genuine content marketing strategy, digital marketing will do courier service only.

Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service […]

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Content writing for Software Product Marketing

Meaningful and Persuasive Content: Content writing for Software Product Marketing

Software product marketing is unique to every software development organization. This is a follow-up article of  Meaningful and Persuasive Content writing for software products is very much needed.  There is always a differentiated features and benefits  that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is […]

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Content Writing for software products

Why content writing for software products and services is unique?

Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase […]

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writing vision and mission

Envisioning the Destination and Route Map – Go to Market

Your Organization’s Vision and Mission for go to market A recent, interesting experience had me thinking about a lesson we learnt at the beginning of our entrepreneurial journey – the importance of setting a vision and defining a mission for your go to market strategy. I believed that, by now, with the many thousand articles […]

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The Healthcare Ecosystem’s Success Walk in the Clouds: The State of Cloud Computing in Healthcare

The rapid growth and the revolutionary impact of cloud computing in healthcare over the recent years have been phenomenal, with the entire care ecosystem investing extensively in cloud technology. Studies suggest that the healthcare cloud computing market across the globe has the potential to grow at a CAGR of about 12% until the year 2022, […]

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The Davids of the Technology Landscape

Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants when he […]

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best content marketing

ERP implementation failures – some documented examples

Why Do ERP Implementations fail – How Can You Steer Clear of These Failure Stories? ERP implementations are no longer luxurious bonuses you add to your enterprise wish list. It’s more a necessity if you really want to reach your business goals. But most ERP implementation stories are long-drawn emotional soap operas ridden with delays, […]

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