The process of selling a single product or a service differs from a hundred different products or variants. The broader and more diverse your product… Read More »Why b2b Content brochure and design strategy needs attention?
Why people do not believe brochures? Well, the people know it is a marketing material. This perception is due to poor customer experiences about brand… Read More »What are the features of a quality brochure? Brochure Designing Services.
The b2b buying cycle of a product or service ranges from a few months to several years. Our prospects are two types: Informed buyers and uninformed buyers. While doing b2b brand building, buying cycle differs from these points. No matter how long the sequence is, there are several phases when you need to turn a… Read More »b2b marketing collateral for b2b buying cycle I case studies I whitepaper
Small and Medium companies are facing challenges to build their brand. This is a marketing campaign case study. This case is about Lead Generation campaign with a special focus on low budget b2b campaigns. The Target Market was Small and Medium Industries of South Asia. Solution provided were Email Marketing, stakeholder wise value proposition through… Read More »laser focused b2b brochure and effective b2b email marketing – case study