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B2B campaigns

Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

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Principle and foundations of business to business ( b2b) marketing is different from b2c companies, and even in 2019, many b2b business stakeholders fail to understand. In b2b business situation, the primordial difference is that the buyer is not a single person. Businesses buy with a team of conscience and approvals. Professionals owning specific roles… Read More »Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

Without a genuine content marketing strategy, digital marketing will do courier service only.

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Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company‚Äôs products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service… Read More »Without a genuine content marketing strategy, digital marketing will do courier service only.