Waste of money. We have overspent. Just a waste of time. We often here in marketing team review meetings. Let’s align the marketing and sales team more. Let’s focus on content. Let’s do support sales with the right content at the right time. Sales enablement and sales effectiveness depend on the right content. Studies say… Read More »Sales Enablement, Sales Effectiveness depends on Right Content
The b2b buying cycle of a product or service ranges from a few months to several years. Our prospects are two types: Informed buyers and uninformed buyers. While doing b2b brand building, buying cycle differs from these points. No matter how long the sequence is, there are several phases when you need to turn a… Read More »b2b marketing collateral for b2b buying cycle I case studies I whitepaper
In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” “ever-changing,” “efficient,” “engaging,” and so many more means of making life comfortable at a single click of the mouse. The net is exploding with webites… Read More »Engaging content for eCommerce – the circulatory system of e-commerce