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b2b content development

Microlearning content through videos need rich content

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What is microlearning? Microlearning is a training approach that uses small, bit-sized and focused content resources to help the trainee or the learner to meet a specific need. Microlearning is not just for training companies or skills providers. Any organization can apply microlearning techniques to keep updating their employees as part of reskilling or upskilling… Read More »Microlearning content through videos need rich content

Content planning and writing for website, brochures, whitepaper and case studies

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Are you starting your online business? Or Do you want to market your business digitally? Please note, 96% of the audience first impressions relates your business! Then focus on the user experience, content strategy, content planning, and quality content to communicate with your audience. Define the objectives of your content marketing strategy, that connects with… Read More »Content planning and writing for website, brochures, whitepaper and case studies

b2b marketing consultants can differentiate your products – b2b brand consultant perspective

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b2b marketing consultants A b2b brand consultant will provide a detailed review of your brand status. He/She will give you an impartial perspective of your brand. The consultant will honestly evaluate the brand value and assess the needs of your business. They are majorly equipped to gauge the strengths and weaknesses of your business and… Read More »b2b marketing consultants can differentiate your products – b2b brand consultant perspective

Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

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Principle and foundations of business to business ( b2b) marketing is different from b2c companies, and even in 2019, many b2b business stakeholders fail to understand. In b2b business situation, the primordial difference is that the buyer is not a single person. Businesses buy with a team of conscience and approvals. Professionals owning specific roles… Read More »Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

Are you wasting money for b2b leads? b2b digital marketing for lead generation

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Are you waiting for “real” meetings? Are you finding trouble to get useful contacts or leads? Are you looking for lead generation to give you qualified leads? Then think about b2b digital marketing for lead generation from strategic marketing experts. If you are waiting for events such as trade shows and fairs to build up… Read More »Are you wasting money for b2b leads? b2b digital marketing for lead generation

Without a genuine content marketing strategy, digital marketing will do courier service only.

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Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service… Read More »Without a genuine content marketing strategy, digital marketing will do courier service only.

Meaningful and Persuasive Content: Content writing for Software Product Marketing

Software product marketing is unique to every software development organization. This is a follow-up article of  Meaningful and Persuasive Content writing for software products is very much needed.  There is always a differentiated features and benefits  that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is… Read More »Meaningful and Persuasive Content: Content writing for Software Product Marketing