b2b content marketing
IT’S ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE Storytelling is the most powerful way to put ideas into the world today. — Robert McKee The… Read More »How Does Storytelling in Content Marketing Works?
The disruptive era of Pay per Click in Digital Marketing has indeed arrived and is here to stay – for a long time! With tons… Read More »Pay Per Click in Digital Marketing is it Worth The Effort?
Content Marketing is a parallel approach to digital marketing. I am saying that I have been running a content marketing agency, and many of my customers often considered content marketing as a sub-set of digital marketing. Some customers do not want to call digital marketing and prefer to use content marketing in the marketing approach.… Read More »content marketing for strategic advantage
COVID 19 is forcing many brick and mortar organisations to adopt E-commerce. The fact is that economy is going for recession. Companies will go for a liquidity crunch. There will be a cash trap. Companies who have deep pockets with cash full will survive. How about others? They may have to cut down their operations.… Read More »Going digital? Content planning and writing experts
Reduce your sales cycle with effective b2b case study writing. If you want to reduce your sales cycle, write more effective b2b case studies. Writing case studies is a Professional service, and it is an art. Copywriters or any content writer can create this; however, a compelling b2b case study requires its essential elements and… Read More »b2b case study writing
The b2b buying cycle of a product or service ranges from a few months to several years. Our prospects are two types: Informed buyers and uninformed buyers. While doing b2b brand building, buying cycle differs from these points. No matter how long the sequence is, there are several phases when you need to turn a… Read More »b2b marketing collateral for b2b buying cycle I case studies I whitepaper
b2b marketing consultants A b2b brand consultant will provide a detailed review of your brand status. He/She will give you an impartial perspective of your brand. The consultant will honestly evaluate the brand value and assess the needs of your business. They are majorly equipped to gauge the strengths and weaknesses of your business and… Read More »b2b marketing consultants can differentiate your products – b2b brand consultant perspective
Principle and foundations of business to business ( b2b) marketing is different from b2c companies, and even in 2019, many b2b business stakeholders fail to understand. In b2b business situation, the primordial difference is that the buyer is not a single person. Businesses buy with a team of conscience and approvals. Professionals owning specific roles… Read More »Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective