Content writing for Software Product Marketing

Meaningful and Persuasive Content: Content writing for Software Product Marketing

Software product marketing is unique to every software development organization. This is a follow-up article of  Meaningful and Persuasive Content writing for software products is very much needed.  There is always a differentiated features and benefits  that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is […]

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The art of talking about technology without mentioning technology!

A presentation I attended a couple of months back at the NASSCOM product conclave , Bangalore  left a lasting impression on me -it was a 30-min presentation by Mr. JP Rangaswami, Chief Data Officer at Deutsche Bank.  He shared with us his thoughts on the power of data, big data, and analytics in business; the […]

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content writer for b2b websites

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers […]

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top brands use high quality content writing for branding

Top brands use original and quality content writing for branding

Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content writing for branding – contextual and strategic content – alternate modes of building brand recognition are gaining importance as preferred options for premium brands. So what does it take to transform a brand from local […]

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