Seth Godin, Neil Patel, Amit Agarwal, Jeff Bullas, … the list of blogging geniuses goes on. Yes, blog posts are still one of the key content deliverables of your digital marketing strategy. In today’s digital-centric era, where most of our waking time is in front of digital devices, blog posts have become super important in […]
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Take a step back and think about the constant downpour of communication you are exposed to in your daily life. Right from social media posts to the endless discussions on the news channels, your brain is being inundated with information. As marketers you can only imagine what your target customers are going through when you […]
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WELL, FINDING THE ANSWERS DEFINITELY NEEDS A LOT OF BRAINSTORMING! Content marketing is still the buzzword, given the ease with which the right words get into the heart and minds of the right audience in this online-obsessed world. But competition has become tougher than ever. Hence, the key is to use the right form of […]
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In today’s click-here-swipe-there world, content marketing has become unimaginably important in establishing your brand identity. By now we all know what content marketing is all about. We are quite familiar with the terms “connecting with the right audience,” “building trust,” “value proposition,” “marketing funnel, and many more such common phrases. But what most of us […]
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Keyword optimization has become an essential part of our SEO, content writing efforts and one of the best digital marketing strategy today. Yet, the purpose and application of keywords through meaningful content is still foreign to many of us. A couple of weeks back I was looking for some ideas on kitchen storage options. I […]
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A very common marketing mantra you hear as you attempt connecting with your potential customers is, “Never allow your customers to choose you.” Instead, you should be the one who gets to choose your customers. At the face, this advice seems unique and quite contradictory, especially when you are digital marketing for IT services and […]
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Your elevator pitch is one of the sharpest weapons in your revenue-generating arsenal. By now most of us know what an elevator pitch is all about. Yes, imagine getting into the elevator. You immediately realize that you are standing right next to one of the key decision makers of an organization you have been trying […]
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Getting a honeybee to actually choose a specific flower is what lead generation is all about! b2b lead generation has been long acknowledged as a key tool in generating interest among the target audience. This is applied well before they actually move forward in their journey down the buying process. However, a reality check reveals […]
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