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b2b marketing and b2b sales

Sales Enablement, Sales Effectiveness depends on Right Content

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Waste of money. We have overspent.  Just a waste of time. We often here in marketing team review meetings. Let’s align the marketing and sales team more. Let’s focus on content. Let’s do support sales with the right content at the right time. Sales enablement and sales effectiveness depend on the right content. Studies say… Read More »Sales Enablement, Sales Effectiveness depends on Right Content

How to get large b2b deals? b2b marketing and b2b sales deals

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“Differentiate your clientele. Identify the most profitable customer group. Ignore the rest ”- Seth Godin I will explain in the following way!  Imagine you are getting ten leads generated by your marketing team. Research on those ten leads and identify two or three best fit for your product. Focus key account management process. Rest give… Read More »How to get large b2b deals? b2b marketing and b2b sales deals