“Differentiate your clientele. Identify the most profitable customer group. Ignore the rest ”- Seth Godin I will explain in the following way! Imagine you are getting ten leads generated by your marketing team. Research on those ten leads and identify two or three best fit for your product. Focus key account management process. Rest give… Read More »How to get large b2b deals? b2b marketing and b2b sales deals
Principle and foundations of business to business ( b2b) marketing is different from b2c companies, and even in 2019, many b2b business stakeholders fail to understand. In b2b business situation, the primordial difference is that the buyer is not a single person. Businesses buy with a team of conscience and approvals. Professionals owning specific roles… Read More »Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective
Contextual b2b content for digital marketing – the Rudder of a Smooth Sail Down the Digitally Enabled Sales Process During the last NPC held in Bangalore, I attended a seminar by the Mckinsey & Co team – an engrossing session that highlighted various approaches for enabling b2b content for digital marketing and sales. It was… Read More »b2b content for digital marketing