Content marketing services for SMEs

3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent.  You need to have the right mix of  marketing techniques to reach your target audience. But, how will you […]

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Content Writing for software products

Why content writing for software products and services is unique?

Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase […]

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3 Pointers on Getting Your Digital Marketing Journey Right Back on Tracks

  You are at a restaurant on a relaxed Sunday afternoon enjoying a fun meal with your family. Your “smart” phone senses your enjoyment and promptly beeps announcing an email or a WhatsApp message. Only a super important or interesting message can tear your attention away from your entertaining moments. But the message is some […]

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Business owners should write their own content!

Business owners should write their own content!

Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers in the past and found that despite their language expertise, they were […]

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The circulatory system of e-commerce content engagement

Engaging content for eCommerce – the circulatory system of e-commerce

In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” “ever-changing,” “efficient,” “engaging,” and so many more means of making life comfortable at a single click of the mouse. The net is exploding with webites […]

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