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SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be… Read More »SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

SaaS product sales

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SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges – positioning your business among a competitors who have expertise… Read More »SaaS product sales

In a state of perpetual “wow” factor for content writing for sales

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Guaranteed eternal honeymoon period with your target audience through “wow’ focused content writing for sales. We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom and skills with effective content writing for sales , which empowered… Read More »In a state of perpetual “wow” factor for content writing for sales

Don’t sell your SaaS product – SaaS product marketing perspective

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Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! Gone are the days when Asian Paints sold just paints! Today they offer a wide range of user experiences for sale through their paints. Customers now choose the experience package they prefer – the shades and hues that match their… Read More »Don’t sell your SaaS product – SaaS product marketing perspective

Content Marketing for SaaS – the rainmaker for SaaS products

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I was part of a session that covered strategy, technology marketing and sales for a ‘Software as a Service’ (SaaS) organization.  The role of  Content Marketing for SaaS was put across. SaaS did indeed simplify the life of a prospective buyer, making the customer the true king. The answer was indeed simple. All that the… Read More »Content Marketing for SaaS – the rainmaker for SaaS products