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Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

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Principle and foundations of business to business ( b2b) marketing is different from b2c companies, and even in 2019, many b2b business stakeholders fail to understand. In b2b business situation, the primordial difference is that the buyer is not a single person. Businesses buy with a team of conscience and approvals. Professionals owning specific roles… Read More »Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective

Marketing restaurant franchise is not easy. Connect with Brand Experts.

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How to Market Your Franchise Restaurant— Branding Strategies. We have the answers! Just do it or we will do it for you! Marketing restaurant can be done easily with right strategy! Ø Explore Your Audience Ø Determine Your Budget Ø Build a Cross -Action Plan Ø Entrust in the Right Tools for Analysis Ø Highlight… Read More »Marketing restaurant franchise is not easy. Connect with Brand Experts.

Content marketing services for SMEs

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3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent.  You need to have the right mix of  marketing techniques to reach your target audience. But, how will you… Read More »Content marketing services for SMEs

Why content writing for software products and services is unique?

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Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase… Read More »Why content writing for software products and services is unique?

The Davids of the Technology Landscape: Sample Blog writing for technology companies

Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath. This is a sample blog writing for technology companies Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath: Underdogs,… Read More »The Davids of the Technology Landscape: Sample Blog writing for technology companies

HOW 5 SIMPLE STEPS CAN PUT THE LIMELIGHT ON YOUR BLOG POSTS

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Seth Godin, Neil Patel, Amit Agarwal, Jeff Bullas, … the list of blogging geniuses goes on. Yes, blog posts are still one of the key content deliverables of your digital marketing strategy. In today’s digital-centric era, where most of our waking time is in front of digital devices, blog posts have become super important in… Read More »HOW 5 SIMPLE STEPS CAN PUT THE LIMELIGHT ON YOUR BLOG POSTS

4 CRITICAL POINTERS FOR EFFECTIVE COMMUNICATION THROUGH SMART, STRAIGHTFORWARD CONTENT

Take a step back and think about the constant downpour of communication you are exposed to in your daily life. Right from social media posts to the endless discussions on the news channels, your brain is being inundated with information. As marketers you can only imagine what your target customers are going through when you… Read More »4 CRITICAL POINTERS FOR EFFECTIVE COMMUNICATION THROUGH SMART, STRAIGHTFORWARD CONTENT

6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE STARTING YOUR CONTENT MARKETING JOURNEY

WELL, FINDING THE ANSWERS DEFINITELY NEEDS A LOT OF BRAINSTORMING! Content marketing is still the buzzword, given the ease with which the right words get into the heart and minds of the right audience in this online-obsessed world. But competition has become tougher than ever. Hence, the key is to use the right form of… Read More »6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE STARTING YOUR CONTENT MARKETING JOURNEY

How to do apply best content marketing techniques – 7 steps

In today’s click-here-swipe-there world, content marketing has become unimaginably important in establishing your brand identity. By now we all know what content marketing is all about. We are quite familiar with the terms “connecting with the right audience,” “building trust,” “value proposition,” “marketing funnel, and many more such common phrases. But what most of us… Read More »How to do apply best content marketing techniques – 7 steps

One of the Best Digital Marketing Strategy – SMART KEYWORD OPTIMIZATION

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Keyword optimization has become an essential part of our SEO, content writing efforts and one of the best digital marketing strategy today. Yet, the purpose and application of keywords through meaningful content is still foreign to many of us. A couple of weeks back I was looking for some ideas on kitchen storage options. I… Read More »One of the Best Digital Marketing Strategy – SMART KEYWORD OPTIMIZATION