Content marketing services for SMEs

3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent.  You need to have the right mix of  marketing techniques to reach your target audience. But, how will you […]

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Content Writing for software products

Why content writing for software products and services is unique?

Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase […]

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blog post

HOW 5 SIMPLE STEPS CAN PUT THE LIMELIGHT ON YOUR BLOG POSTS

Seth Godin, Neil Patel, Amit Agarwal, Jeff Bullas, … the list of blogging geniuses goes on. Yes, blog posts are still one of the key content deliverables of your digital marketing strategy. In today’s digital-centric era, where most of our waking time is in front of digital devices, blog posts have become super important in […]

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Effective communication

4 CRITICAL POINTERS FOR EFFECTIVE COMMUNICATION THROUGH SMART, STRAIGHTFORWARD CONTENT

Take a step back and think about the constant downpour of communication you are exposed to in your daily life. Right from social media posts to the endless discussions on the news channels, your brain is being inundated with information. As marketers you can only imagine what your target customers are going through when you […]

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content strategy

6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE STARTING YOUR CONTENT MARKETING JOURNEY

WELL, FINDING THE ANSWERS DEFINITELY NEEDS A LOT OF BRAINSTORMING! Content marketing is still the buzzword, given the ease with which the right words get into the heart and minds of the right audience in this online-obsessed world. But competition has become tougher than ever. Hence, the key is to use the right form of […]

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best content marketing

How to do apply best content marketing techniques – 7 steps

In today’s click-here-swipe-there world, content marketing has become unimaginably important in establishing your brand identity. By now we all know what content marketing is all about. We are quite familiar with the terms “connecting with the right audience,” “building trust,” “value proposition,” “marketing funnel, and many more such common phrases. But what most of us […]

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right customers

How to choose right customer for my business?

A very common marketing mantra you hear as you attempt connecting with your potential customers is, “Never allow your customers to choose you.” Instead, you should be the one who gets to choose your customers. At the face, this advice seems unique and quite contradictory, especially when you are digital marketing for IT services and […]

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3 QUICK TIPS FOR DELIVERING A MIND-BOGGLING ELEVATOR PITCH

Your elevator pitch is one of the sharpest weapons in your revenue-generating arsenal.  By now most of us know what an elevator pitch is all about. Yes, imagine getting into the elevator. You immediately realize that you are standing right next to one of the key decision makers of an organization you have been trying […]

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storytelling in content marketing

THE POWER OF STORYTELLING IN CONTENT MARKETING

IT’S ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE, that’s power of storytelling in content marketing: Storytelling is the most powerful way to put ideas into the world today. — Robert McKee The age of superlative words and shallow advertising is long gone. This is the era of storytelling, where powerful stories make an instant connect […]

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