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content marketing for SaaS

Don’t sell your SaaS product – SaaS product marketing perspective

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  • October 1, 2015May 16, 2022

Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! Gone are the days when Asian Paints sold just paints! Today they offer a wide range of user experiences for sale through their paints. Customers now choose the experience package they prefer – the shades and hues that match their… Read More »Don’t sell your SaaS product – SaaS product marketing perspective

Content Marketing for SaaS – the rainmaker for SaaS products

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  • June 18, 2015May 16, 2022

I was part of a session that covered strategy, technology marketing and sales for a ‘Software as a Service’ (SaaS) organization.  The role of  Content Marketing for SaaS was put across. SaaS did indeed simplify the life of a prospective buyer, making the customer the true king. The answer was indeed simple. All that the… Read More »Content Marketing for SaaS – the rainmaker for SaaS products