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Content for b2b marketing

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Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. It is simply called Content for b2b marketing. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently dominated by… Read More »Content for b2b marketing

Technology marketing: The art of talking about technology without mentioning technology!

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Wow! for technology marketing! A presentation, technology marketing, I attended a couple of months back at the NASSCOM product conclave , Bangalore¬† left a lasting impression on me -it was a 30-min presentation by Mr. JP Rangaswami, Chief Data Officer at Deutsche Bank.¬† He shared with us his thoughts on the power of data, big… Read More »Technology marketing: The art of talking about technology without mentioning technology!