Content Marketing is a parallel approach to digital marketing. I am saying that I have been running a content marketing agency, and many of my customers often considered content marketing as a sub-set of digital marketing. Some customers do not want to call digital marketing and prefer to use content marketing in the marketing approach.… Read More »content marketing for strategic advantage
Take a step back and think about the constant downpour of communication you are exposed to in your daily life. Right from social media posts to the endless discussions on the news channels, your brain is being inundated with information. As marketers you can only imagine what your target customers are going through when you… Read More »4 CRITICAL POINTERS FOR EFFECTIVE COMMUNICATION THROUGH SMART, STRAIGHTFORWARD CONTENT
WELL, FINDING THE ANSWERS DEFINITELY NEEDS A LOT OF BRAINSTORMING! Content marketing is still the buzzword, given the ease with which the right words get into the heart and minds of the right audience in this online-obsessed world. But competition has become tougher than ever. Hence, the key is to use the right form of… Read More »6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE STARTING YOUR CONTENT MARKETING JOURNEY
Keyword optimization has become an essential part of our SEO, content writing efforts and one of the best digital marketing strategy today. Yet, the purpose and application of keywords through meaningful content is still foreign to many of us. A couple of weeks back I was looking for some ideas on kitchen storage options. I… Read More »One of the Best Digital Marketing Strategy – SMART KEYWORD OPTIMIZATION