Content Writing for software products

Why content writing for software products and services is unique?

Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase […]

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Data & Content, the e-commerce kingmakers – content marketing for eCommerce

Today, customers can make or break any e-commerce giant, deciding the fate of every e-commerce venture. A smooth-sailing customer journey with the help of  content marketing for eCommerce from acquisition and on-boarding through retention, up-selling, and cross-selling up to customer loyalty is every ecommerce business’s dream come true. However, amidst intense competition, this journey is […]

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Business owners should write their own content!

Business owners should write their own content!

Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers in the past and found that despite their language expertise, they were […]

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content for ecommerce

Content Mantra for e-Commerce Companies – content for ecommerce

Positive Reinforcement: Content Mantra for e-Commerce Companies, in simple terms compelling and persuasive content for eCommerce “Do well in your exams and we’ll get you your favorite bicycle” “What a wonderful child you are! You cleaned your room all by yourself!” “Better share your toy with your sister, else we’ll give away all your toys” […]

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content writing for technology - leap frog

A digital kumbhmela proclaiming the ‘Make in India’ revolution! – content writing for technology

It was indeed a conclave of the most brilliant software product minds in the country. The halls and lobby were bursting with the energy and enthusiasm of the budding and seasoned entrepreneurs. The passion to succeed, to go to any extent to achieve their goals, to scale up from an “entrepreneur” to a “technocrat”, and […]

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content writing for ecommerce

The great Indian e-Commerce Mela – content writing for eCommerce

Online commercial activities are definitely the first option for any type of transaction today. It provides easy access – during anytime, from anywhere, and for anything.  You are assured of an efficient service and an enjoyable experience. With the advent of the e-commerce era, every transaction is just a click away. If you have an […]

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call to action content

Call-to-Action Content – Just Do It!

Yes, Nike’s most popular tagline accurately describes the purpose of call-to-action content  in today’s content marketing. A magic term that draws your audience’s attention, tells them what action they need to take next. It summarizes the purpose of your overall content. In today’s content showstopper is clearly the call-to-action content – terms and the phrases […]

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content writer for b2b websites

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers […]

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engaging content assures sales

engaging content – a real enabler for your e-commerce revenue stream

Maintaining engaging content in an e-commerce portal is often a challenging experience for promoters, who are already bogged down by the operational side of portal management. How can a continuous stream of relevant content be managed? If content forms the circulatory system, what mechanism pumps content in and out of the system such that the […]

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