content marketing strategy

Without a genuine content marketing strategy, digital marketing will do courier service only.

Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service […]

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Content writing for Software Product Marketing

Meaningful and Persuasive Content: Content writing for Software Product Marketing

Software product marketing is unique to every software development organization. This is a follow-up article of  Meaningful and Persuasive Content writing for software products is very much needed.  There is always a differentiated features and benefits  that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is […]

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Demand Generation for Small and Medium IT companies

The realm of marketing has always been an issue of concern for small and medium companies, as they are often perplexed by the wide range of problems related to marketing practices that has challenged their overall productivity in today’s immensely competitive marketplace. This articles covers challenges of small and medium IT or software companies. (SMEs). […]

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Digitally Enable Your Business through Content Marketing

Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently dominated by the western world and a few Asian players. […]

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Business owners should write their own content!

Business owners should write their own content!

Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers in the past and found that despite their language expertise, they were […]

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SaaS product marketing

Don’t sell your SaaS product – SaaS product marketing perspective

Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! Gone are the days when Asian Paints sold just paints! Today they offer a wide range of user experiences for sale through their paints. Customers now choose the experience package they prefer – the shades and hues that match their […]

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content writer for b2b websites

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers […]

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top brands use high quality content writing for branding

Top brands use original and quality content writing for branding

Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content writing for branding – contextual and strategic content – alternate modes of building brand recognition are gaining importance as preferred options for premium brands. So what does it take to transform a brand from local […]

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writing vision and mission

Content marketing – the kingmaker of any business

“Knowledge is power” is one of the most powerful and inspiring quotes that has been instrumental in creating many success stories across centuries. What better source of knowledge than content! Content marketing encompasses the written word, images, and enlightening conversations delivered through diverse media such as books, audios, videos, television, magazines, conferences, conversations, and the […]

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