Principle and foundations of business to business ( b2b) marketing is different from b2c companies, and even in 2019, many b2b business stakeholders fail to understand. In b2b business situation, the primordial difference is that the buyer is not a single person. Businesses buy with a team of conscience and approvals. Professionals owning specific roles… Read More »Aligning sales and marketing for b2b business goals? b2b marketing consultant perspective
Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service… Read More »Without a genuine content marketing strategy, digital marketing will do courier service only.
Software product marketing is unique to every software development organization. This is a follow-up article of Meaningful and Persuasive Content writing for software products is very much needed. There is always a differentiated features and benefits that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is… Read More »Meaningful and Persuasive Content: Content writing for Software Product Marketing
This is sample blog writing for healthcare The rapid growth and the revolutionary impact of cloud computing in healthcare over the recent years have been phenomenal, with the entire care ecosystem investing extensively in cloud technology. Studies suggest that the healthcare cloud computing market across the globe has the potential to grow at a CAGR… Read More »The Healthcare Ecosystem’s Success Walk in the Clouds: The State of Cloud Computing in Healthcare
The realm of marketing has always been an issue of concern for small and medium companies, as they are often perplexed by the wide range of problems related to marketing practices. This has challenged their overall productivity in today’s immensely competitive marketplace. This articles covers challenges of small and medium companies (SMEs) in setting up… Read More »Setting up digital marketing process and team – External or Internal
Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. It is simply called Content for b2b marketing. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently dominated by… Read More »Content for b2b marketing
Business owners should write their own content, Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer for b2b websites during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers for website … Read More »content writer for b2b website